15 Best Rank Tracker Tools In 2025 (Tested And Compared)

In any niche, competition is an inevitable reality, and it’s only a matter of time before a rival outshines you by dethroning one of your top-ranking money keywords.

To stay ahead of the game, it’s crucial to closely monitor your keyword rankings on search engines like Google. The most efficient way to achieve this is by utilizing a dependable keyword tracker tool.

Although numerous keyword tracker tools are available on the market, identifying the one best suited to your needs can be challenging.

In this guide, we’ll delve into the features, strengths, and weaknesses of the foremost rank tracker tools, ensuring you make an informed decision. Catering to both beginners and seasoned marketers, this guide offers a wealth of information for selecting the ideal keyword tracker tool for your business.

Best Rank Tracker Tools Of 2025

We’ve split this roundup of the best rank tracking tools into two sections – dedicated tools and SEO suites that include tracking as a feature.

Serpple takes the opposite approach with a beautiful, easy to use and understand dashboard so users can quickly get the SEO data that will actually make a difference in their rankings.

Our favorite feature is that Serpple groups your keyword rankings by each page of your website, instead of simply giving you a list of all of the keywords you are tracking.

This is important because it allows you to see how each page of your site is doing individually in the search results at a quick glance.

If a page is underperforming you can use their SEO content audit tool and get feedback on how to improve the rankings for that specific page. You can also track competitors and do keyword research.

We’re not sure why it took 25+ years for someone in the SEO industry to create a rank tracker that works this way but we’re glad we found Serpple and for the price they are well deserving of our top spot.

2. Nightwatch

Nightwatch offers a powerful SEO tracking solution with an intuitive user interface. Presenting the data through lists, colorful graphs, and charts makes analyzing your campaign performance easy.

With Nightwatch, we were able to quickly navigate our keywords list and discover which phrases meet the criteria that matter the most. We also got to use sophisticated filtering features like location, language, and search volume for more precise results.

You can get up-to-date information on the effectiveness of your campaigns, including keyword tracking, backlink monitoring, and website audits.

With its versatile features, such as integration with Google Analytics, Search Console, and competitor insights, Nightwatch offers a comprehensive package for marketers looking to track many keywords at once or agencies operating on budget constraints seeking valuable data analytics reports.

You can get a jumpstart on your search engine rankings with their free-trial offer and tutorial videos, so you get the most out of this SEO tracker.

3. Ranktracker

Ranktracker is an example of a rank tracking software that came into existence because a business couldn’t find the features they wanted in a readily available one.

And what started as a tool designed to fill a specific need quickly became a standalone product available to the public.

But – and this seems to be a trend – it also includes a basic web auditing tool and keyword research functionality. While these might seem useful, they’re not as robust as its SERP (Search Engine Results Page) monitoring functionality.

With that said, what we did get upon our trial and error is a solid rank tracking tool that provides you with daily updates on where your keywords rank for both mobile and desktop, the ability to track keywords in non-US search engines, average monthly search volume, along with the SERP features you currently rank for.

We also got integrations with Google Analytics, Google Search Console, and others.

Another nice touch was that we were also able to track local keyword ranking.

And even if you upgrade to a paid plan, you’ll find these start at just $13.50 per month for 100 tracked keywords or $29 per month for 250 tracked keywords.

The tool provides keyword tracking for both mobile and desktop devices across multiple search engines such as Google, Yahoo, Bing, YouTube, and Amazon.

What we found the most interesting when we used Pro Rank Tracker is that it offers separate keyword rank tracking for Android and iOs Devices – something that could be very useful for anyone heavily involved in mobile marketing.

But we must admit that the interface does look and feel like a WordPress dashboard and is a little bit cluttered compared to other ranking tracking tools.