Posted by If you’ve ever heard the term “SEO” thrown around in marketing circles, you might be wondering what it means and why it’s important. SEO is for “search engine optimization,” and it’s a set of practices designed to improve the visibility and ranking of your website on search engines like Google.
Drawing from my years of experience in the digital marketing field, I can attest to the importance of the term “SEO. In today’s digital age, SEO is an essential component of any successful online marketing strategy.
I have seen firsthand how SEO can significantly impact a business’s online presence, driving more traffic and boosting conversions.
If you want to learn about SEO strategies and tactics and how to use them to give your website a competitive edge, this guide will give you all the information you need.
What Is SEO, Exactly?
SEO is a series of best practices that have arisen from our attempts to understand how a search engine’s algorithm ranks websites in the all-important SERP. The resulting Search Engine Optimization tactics have been guessed, discussed, debated, roasted, tested, and determined to be true by SEO experts.
Following best-practice guidelines will help your website earn more organic traffic by boosting ranking in SERP positions.
A study found that 75% of internet users never go past the first page of search results. So, if your website isn’t in those first-page search results, you’ll have limited visibility with your target audience.
With a majority of people’s queries starting with an online search, using SEO marketing techniques to boost rankings is a perfect SEO strategy that ensures search engines rank websites.
Why Is SEO Important?
SEO is important because it provides a sustainable way to continually market your website. When implemented correctly with proper SEO KPIs, SEO strategies can continue to pay dividends over a long period of time.
The traffic boost from pay-per-click ads can be helpful but it’s only temporary. When you discontinue PPC campaigns or, you instantly start losing organic traffic.
If you create great content that contains the right keywords and complies with SEO factors, your visitor traffic is likely to snowball over time.
Search engines work by bringing information to an internet user’s fingertips. They ensure that you’re always a few clicks away from any information you could be looking for online.
The higher the quality of search results on search engines, the more likely you are to use the search engine again. SEO techniques help search engines understand what the content is about in order to provide high quality and relevant results for their users.
Internet users don’t pay for search results. But advertisers pay the likes of Google and Bing for pay-per-click ads. PPC ads are usually placed alongside organic search results. You can distinguish them from organic results through the “Ad” tag found next to their URLs.
Technical SEO
This is the part of on-site SEO that ensures that a website meets the technical search engine requirements.
For users to find your content, search engine bots have to be able to find, crawl, render and index your web pages.
Search engine robots evaluate websites for a variety of factors.
These factors include the user’s experience – such as how fast a page loads. Other aspects, such as title tags, help the robot understand what the content is about in order to rank it.
Social media profiles and content are also included in search results, often among the top listings. This helps boost brand visibility. Simultaneously, this also pushes negative content about your brand down the SERPs.
It’s important to note that branded social media profiles for a website, help build your business’ credibility with search engines. As Google crawls social platforms, links to your website from your social account are considered credible backlinks.